That time of the year is here again, and the marketing machines are in a feeding frenzy. We are asked to gift to our children, our loved ones, customers, workmates, and even to causes. Buy a goat for a farmer in Africa, and a gym subscribtion that will remain 70% unused for yourself. Does all this gifting make any economic sense?
Do you need an excuse to show your love and appreciation? Oh what the heck, I'd better leave this now and go shopping!
